Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global Internet marketing firm that caters to small- and mid-sized business-to-consumer companies, is pleased to announce its top tips for optimizing pay-per-click ( PPC ) marketing campaigns on Google ?s flagship advertising platform, ?AdWords.?
Toronto, Ontario (PRWEB) February 27, 2013
?Adding PPC to an SEO [ search engine marketing ] campaign can help businesses increase their quality scores, keyword effectiveness, and competitiveness. It can also help them diversify their marketing budget, attract targeted customers, and rank higher on search engine results pages [SERPs],? says Andy Wu, Business Development Manager at Numero Uno Web Solutions.
According to the Numero Uno Web Solutions experts, organic SEO, which relies on various strategies designed to drive traffic to a web page, can take time. While PPC advertising means paying for traffic, it has the added
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